This year we created our first ever scholarship that was awarded to a 1st year dental hygiene student. We proudly announce that Lori Burke from PIMA is our 2015 scholarship recipient. Lori is a remarkable young lady that already achieved a bachelor’s degree prior to hygiene school. She had strong competition for this award, but is a deserving winner. Thank you to everyone who applied. It was wonderful to learn about your stories and we know all of you will have a positive impact on the dental hygiene profession. Gene at the WSDHA guided us through the process of creating a scholarship and then on how to evaluate applicants. A big thanks to Gene because we never could have done it without her.
Have you ever viewed your search for the perfect job as similar to how Coca-Cola marketers view their search for the perfect customer?
Okay, I agree. You are not a soft drink, but stay with me for a few minutes as I share with why you should care about using some of the same strategies the top brands in the world use in turning consumers into customers.
Just like Coca-Cola, you have a brand. In a nutshell, your brand is a promise of what your employer will get when he or she hires you. Are you great with kids? Are you good at helping patients relax? Do you work hard? Are you a team player?
By now you have probably nodded your head in agreement to all those things and I could probably keep listing you would keep nodding, right?
That’s fine, but dive into your own head and figure out what your brand is – your strengths! Then ask a few of your friends and acquaintances who know you professionally (so mom probably doesn’t count).
Take all that information and create a long list in a Word Document of everything. Leave it all there, but shorten it down to your top three to five at the top of the page – each one could be a word or a short statement. Save this document in the same folder as your resume because this is your brand and you’re going to be using it often as you market yourself as the best employee money can buy.
Okay, so a job opening is posted in an area near you – you’re interested. No joke, here’s a listing I found today as I am writing this that reads like this: “We are a fun, family dental practice looking for a self-motivated, enthusiastic, adaptable team player to join us 1-2 days per week, including Saturdays.”
“Perfect” your lips whisper as your eyes widen. You are only looking to work a day or two a week while you go to school and Saturdays are no problem.
Almost without looking you start to open up your generically-written cover letter and resume, save them as PDF files and begin composing an e-mail to send with your attachments.
Before you send that e-mail, you’ve got some important things to do to improve your chances of getting an interview. It won’t take you long but it does make a difference.
Re-read the ad. They are a “fun” office and looking for someone “enthusiastic,” “self-motivated,” and “adaptable.” In one sentence they gave you a hint of their brand “fun” and the brand they are looking for “enthusiastic,” “self-motivated,” and “adaptable” (which are probably also extensions of their brand).
Now, open up the list of your branding traits. How does it match up? If not at all, then do some more investigating if it’s really the job you want. It’s okay if it’s not a perfect match, so long as you see some areas that are common.
Next, and most important of all, open that cover letter back up and make sure what it says reflects what they are looking for. Because while YOU know you are all of those things, they won’t unless you demonstrate or tell them about it.
Along with the usual paragraph formalities included in traditional cover letters, include a truthful paragraph about how you are a great fit for their office because along with your technical skills you are (bullet these out):
- Have a high level of enthusiasm for dentistry,
- Described by co-workers and friends as proactive or a self starter,
- Uniquely skilled at adjusting to different job duties.
Did you see how I reflected exactly what they were looking for without copying and pasting their words? Assuming you are being honest, you should absolutely marry your brand with their brand in the cover letter. So open up that online thesaurus and find some synonyms that capture what they are saying without being a copycat.
This same approach should also be taken with your resume. Anything they want and you have, make sure you include that in your cover letter AND resume before you send them out.
So what if you find a job listing that tells you next to nothing about them? It’s pretty rare for that to happen, but you can go to their website, visit their office, talk to people that know people who work there.
Anything you can pick up on that will give you clues as to the type of brand they are and are looking for will help you be able to position your brand as a great match with their brand. If you have extra time, you should try and do this anyway, especially if they invite you for an interview. The more you know, the better prepared you can be to match your brand.
Final Quick Tips
I could go on and on a lot longer, but let’s wrap this up with six additional quick tips:
- If you get an interview, you’ll need to turn your brand into an “elevator speech” that you can share within 30 seconds to a minute. Google “elevator speech” to get some ideas.
- Create a consistent “look” or design for your brand on any printed or electronic marketing you do for yourself (business cards, post cards, website, design of your resume, etc.).
- Does your physical appearance match your brand? There’s a wealth of research on colors, clothing, and hairstyles that can help guide you in this area. Search for that, too.
- Have your friends help you with your behavior and mannerisms, again to ensure they are consistent with what you are saying is your brand.
- How about your voice? Nobody likes hearing their voice, but do you sound like you think your brand should sound? Friends are good for helping you with that, also.
- Finally, make sure your social media sites and general presence on the Internet is not inconsistent. Google your name and see what you find. Studies show, most potential employers do this so it’s best to get ahead of that to make sure you are okay with what they see and read.
About: Doug & Tracie Perry are co-authors of Landing a Great Dental Hygiene Job and own GetHiredRDH.com – a career resource for dental hygienists offering job hunting strategies, products, and services.
Once a month Dental Connections features a dental practice we work with that is an exceptional employer. For October we are recognizing Wedgwood Dental Center in Seattle owned by Dr. Emily Shackelton. We have known Dr. Shackelton since 2002 when she began working with Dental Connections as an applicant looking for work. It has been exciting to see her career and business grow. Last year she celebrated the opening of a new location with more space in the same neighborhood.
From the practice:
Dr Emily Shackelton began her dental career in 1989, graduating from Eastern Washington University’s Dental Hygiene program. She enjoyed dentistry so much she completed her dental degree from Marquette University in Milwaukee WI. In 2006 she opened Wedgwood Dental Center in NE Seattle. Wedgwood Dental Center is committed to performing high quality and comfortable dental care for patients of all ages. A recent move has allowed us to expand and add new technology. We have a great team that enjoys providing our patients the care they need. We have been working with Dental Connections for all of our temporary and permanent needs since we opened our doors.
Once a month Dental Connections features a dental practice we work with that is an exceptional employer. For the month of September we are recognizing Banner Family Dental in Tumwater. Dr. Brant Banner is a long term client and his history with us dates back to the 80s. Dr. Banner’s son Lael joined the practice in 2003 to help carry on his legacy. This is the 3rd father son team that has been nominated this year. It is no surprise that family and patient oriented practices like this one are the most successful.
From the office:
Banner Family Dental is a father son practice that has been providing dentistry for families in the Olympia area for nearly 40 years. The goal of our practice is to provide state of the art dentistry in a comfortable, family friendly environment. This goal is achieved by a commitment to our vision by our dedicated staff. This outstanding staff was assembled utilizing Dental Connections services over the years.
Once a month Dental Connections features a dental practice we work with that is an exceptional employer. This month we are recognizing McPhee Dental Group in University Place. Dr. Brad McPhee and his son Dr. Sean McPhee run one of the most respected practices in Pierce County. They have such low turnover that we rarely get to place permanent staff with them. However, our temps always rave about the quality of dentistry and welcoming staff.
Quote from Dr. Brad McPhee: I am very blessed to have a great long term staff. We have over 225 years worth of experience in our office. Three of my staff members, Trisha (front office), Rae (dental assistant) and Penny (dental hygienist) have been at the office longer than I have. My staff makes treating patients a joy and keeps the office running smoothly. They make it easy to go to work every day! We are lucky to associate with Dental Connections. Between vacation and injuries, we have had to use their services more the last couple of years. The permanent staff and temporary staff that I hire from them are always professional and well trained.
Once a month Dental Connections features a dental practice we work with that is an exceptional employer. This month we are recognizing Spencer Family Dental. We have a unique history with its owner, Dr Anna Spencer. She used to be a temp dentist through our agency and we sent her to temp at this practice in January 2009. A few short months later she became the owner. It’s been fulfilling for us to see her grow the business and transform the office into a state of the art office with a solid group of dental professionals surrounding her. She added a 2nd location in Graham in 2010 with her husband Dr. Dan Spencer and a 3rd location in Olympia last year.
From the practice:
At Spencer Family Dental our team and our Doctors strive to provide high quality comprehensive dental care in and inviting a patient focused environment. We aim to make each patients’ experience as fun and comfortable as possible. Our doctors have been providing dental care in the south sound for over 12 years with emphasis on treating the whole family. We could not provide this care without the help of our wonderful team members who go above and beyond to make our patients feel at home. At Spencer Family Dental our motto is “For family, by family”